When you use social media networking to build a business, your marketing efforts are about relationships. By using social media, you are trying to be everywhere your audience is, but you are also trying to make real connections with real people. It all may seem like a new way to connect, but it’s based on the old-style neighbor relationships we’ve been relying on for years.
Consider a harvest time. When the crop is ready, people rely on the relationships they have with families and friends and their willingness to lend a helping hand to finish the work no one could do on their own. People connect. Then they help each other out, and increase financial stability and potential for themselves and others.
If you think about your social media interactions in the same way, then you’ll naturally understand three of the most important keys to making it work.
- Make sure what you’re offering is useful to those interested in your product/service. You can do this by offering links to other blogs and websites you find useful. It is important to be honest about your product and offer content and updates that will benefit your customer and make potential customers want to know more about you.
- Lend a helping hand, by helping people get started themselves. Promoting others will be one of the most rewarding ways you can build your own success. When you know someone else is trying to get the hang of social media marketing, let them know what sites or articles you found useful. Connect them with opportunities and take a moment to answer questions. The advantage of social media marketing is that, once you get the hang of it, you have a quick easy way to offer help and pay it forward.
- Don’t forget to keep connected. You can join social networking sites, but if you don’t actively participate you will be missing the benefit. It is important to update and network on a regular basis. If the only time a neighbor showed up was at harvest, you might not think they were much of a friend.
Social media marketing, when done right, can have a significant impact on your brand awareness & product popularity.