Launch Gum & The Launch United Community: The Who, What, Where, When, Why, How interview
Launch Gum is an energy drink in a chewing gum. One can of launch gum contains 9 sugar free pieces, the energy equivalent of 7 energy drinks.
Launch United is an unprecedented online social network, where individuals buy launch gum, become Launch Reps, build a community and manage a grassroots salesforce.
The product and company were developed and founded by Justin & Eric — @launchgum & @pilonbignell. Launch Gum started when I knocked over Eric’s energy drink with an errant basketball shot and he made the ridiculous comment that “they should make an energy drink that does not spill”. From there we developed Launch Gum, an energy drink in a chewing gum.
The true supporters and drivers of the brand are our dedicated Launch Reps, the members of our one of a kind grassroots salesforce. From LA to New York, from professional and amateur athletes, to influential college students and everywhere in between, they are motivated individuals that love the launch products, are passionate about the brand and exemplify the launch lifestyle
We started the company a few years back, right out of university and began selling around campus, out of the trunk of our cars, to local shops etc. Our customers were amazed by the innovation, effectiveness, taste, value and convenience. Our awareness and distribution exploded nationally and internationally within one year from our first sale.
Why is Launch Gum so awesome? – We utilize a proprietary slow-release formulation, with only the highest quality ingredients and utilize a pharmaceutical grade, cold manufacturing process that ensures unmatched active ingredient retention. Short Version: we make sure the product tastes good and works.
Why is Launch United so awesome? It takes grassroots, authenticity and a customer focus to a whole new level. Our sales, marketing and promotional strategies are focused on placing the power, value and dollars in the hands of our customers and our launch reps. Every action we take is aimed at supporting our customers, supporting our reps, supporting our community.
With an unwavering focus on engaging, learning from and serving our customers. We are able to consistently adapt and improve through crowd sourcing and engaging directly and unfiltered with our Launch Reps. We are truly embedded in the culture we serve and have unbelievably loyal customers. Everyday we gain real-time intelligence direct from our consumers and execute to build a consistently improving 360 degree brand experience.
We absolutely love what we are doing. Launch is truly a community and we consider our Launch Reps and customers our family and friends. We deal with positive, passionate, motivated and inspiring people everyday. We have a product, brand and sales structure that matches our and our friends vision of what being from our generation is truly all about.
Thank You – Justin, and Launch Gum for taking the time to be my guest today!