Work at Home Life

Virtual Assistants, Joining Forces, and Reinventing Work At Home

Pleasantly Using Social Media March 19, 2010

Upon logging into Facebook after my lunch break to check updates and read up on all my favorite pages, I noticed a very rude and nasty post on my profile page.  Yes, on MY profile page!  The post was not something I would want a client, let alone my mother or any other family member to see.

One thing I always try to do when using social networking sites and life in general is: BE PLEASANT!  If I don’t agree with or like a post on Facebook or Twitter, I ignore it.  Simply move on.  I did, however, take the time to remove this post from my wall and then un-friended this person.  I don’t want that kind of trash on my wall or anywhere else in my Social Media happenings.  I’m not saying not to have fun, just use it pleasantly.

When marketing yourself as a business or business professional, remember people look you up on these sites to learn more about you and your business.  Search engines are crawling all over Facebook.  I can’t speak for you, but I do not want to be associated with anything like what was posted on my wall.  If my sex life is going to be broadcasted, I’ll be calling the shots on that one 😉   I’m a “fan” of 240 pages on Facebook, and yes, I’m one of those Social Media geeks that actually takes the time to read ALL the updates from those 240 pages [most of the time ;)]   I’m there to network and engage in decent conversations.  Do you check out the profile of the person requesting to be your friend on Facebook?  I do,  and will pay even closer attention, especially now .

Thought I would just share this bit of information, especially to those who are on Facebook , to build awareness about your brand and your business.  Here are a few tips when adding friends:

  1. View the info tab on their profile page
  2. See who their friends are – any in common?
  3. Take a look at the Wall post and see what kind of posting/updates are there
  4. Get a general idea if you two are there for the same reasons (whatever that might be)
  5. As I always say:  Be yourself and have fun with Social Media
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Using Social Media to Grow March 5, 2010

Filed under: Social Networking,Work at Home — kena-virtuallyassistingyou @ 3:10 pm
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One thing I’m always asked from potential clients is, “How can using Social Media help grow my business?”  Social media networks are a fantastic way to promote your business, connect with customers and drive traffic to your website.  Just like anything else, if you want results, you’re going to have to make an effort and it will require a bit of your time.

Many business owners just start using the networking sites without a strategy.  I can’t emphasize enough the importance of creating a strategy when starting out with Social Media.  Not only can a strategy keep your marketing efforts on track, it can keep you from wasting your precious hours.  When setting up a strategy there are some things to remember –

  • The whole team must work together (web guy or gal, graphic designer, writer, IT department, management, Virtual Assistant) as keeping everyone in the “loop” is the only way to go.
  • Don’t expect results overnight. A successful Social Media campaign takes time.
  • Know who you are.  Get them interested in your story and use the tools available to you through social media to pique your customer’s interest and make them invested in who you are.  This makes them want to share you/your business with others.

Figure out your expectations – know what you want out of using Social Media.  Knowing who you’re going after and where to market them, is key.  Is it to drive traffic to your website?  Or is it simply to get your company’s name out there?  Understand your audience and build goals that are realistic and possible.  All of this is fundamental in reaching your goals.

 The use of social media nowadays is very crucial to promote your business. So, determine where to build your communities- as in, find your customers and go wherever they are.

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Social Media Minute: Bringing it All Together February 12, 2010

Filed under: Social Networking — kena-virtuallyassistingyou @ 10:05 am
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When you use social media networking to build a business, your marketing efforts are about relationships. By using social media, you are trying to be everywhere your audience is, but you are also trying to make real connections with real people. It all may seem like a new way to connect, but it’s based on the old-style neighbor relationships we’ve been relying on for years.

Consider a harvest time. When the crop is ready, people rely on the relationships they have with families and friends and their willingness to lend a helping hand to finish the work no one could do on their own. People connect. Then they help each other out, and increase financial stability and potential for themselves and others.    

If you think about your social media interactions in the same way, then you’ll naturally understand three of the most important keys to making it work.

  1. Make sure what you’re offering is useful to those interested in your product/service. You can do this by offering links to other blogs and websites you find useful. It is important to be honest about your product and offer content and updates that will benefit your customer and make potential customers want to know more about you.
  2. Lend a helping hand, by helping people get started themselves. Promoting others will be one of the most rewarding ways you can build your own success. When you know someone else is trying to get the hang of social media marketing, let them know what sites or articles you found useful. Connect them with opportunities and take a moment to answer questions. The advantage of social media marketing is that, once you get the hang of it, you have a quick easy way to offer help and pay it forward.
  3.  Don’t forget to keep connected. You can join social networking sites, but if you don’t actively participate you will be missing the benefit. It is important to update and network on a regular basis. If the only time a neighbor showed up was at harvest, you might not think they were much of a friend.           

 Social media marketing, when done right, can have a significant impact on your brand awareness & product popularity.

 

Social Media: Starting Out Right January 8, 2010

Using Social Media for your business can be a great marketing tool, when used effectively and correctly.  That’s right – correctly!  But who makes up the rules?  Who says what works for one business is the “correct” way and will work for all businesses? 

Every business, just as every person, has its own style.  I love to share Social Media tips. I love to share uplifting words and be a positive influence. I love sharing quirky moments during my day or funny things my kids do or say on the social sites.  Some “experts” say this isn’t the proper way to use social media.  But, I say, use social media in the way that will benefit you and your business the most. 

Does it work for me?  Well, my favorite thing to hear from potential clients is “ I like your style!”, and I hear this regularly. To me that’s starting out right.

  I personally don’t want to follow or befriend someone that’s ALL business.  I believe I was put on this earth to have fun and make a little noise.  I’m not saying go break all the social media rules, but have some fun with your social networking platforms.  

Here’s some tips:

–          Start out slow.

–          Join the sites and find a few friends or people to follow  – watch how they interact with others.

–          Build your followers, friends and fans organically over time.

–          Find articles, blogs and helpful resources and post links to them for your follower’s benefit.

–          Be yourself and genuine – it shows!

Remember that what works for one business with Social Media doesn’t work for another.  If Social Media is working for you then you are doing it correctly. 

One of my favorite quotes about Social Media came from Mari Smith  and it’s so true. “Be consistent. Be patient. Be ready.”

Here’s what I’m saying: Establish an online presence, be respectful of others, provide great content and have fun.   Now that you have a few tips for starting out – Go get ‘em!

 

 
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