Work at Home Life

Virtual Assistants, Joining Forces, and Reinventing Work At Home

Living Examples Turned into Lessons for Viral Videos November 1, 2010

Filed under: Learning By Example — Amber Whitener - Virtual IT Assistant @ 12:59 am
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According to wikipedia, “a viral video is one that becomes popular through the process of internet sharing, typically through video sharing websites and email.” We already saw lesson one for viral videos first thing. Now on to lesson two…

Lesson 1 to Create a Viral Video: Be Utterly Ridiculous

This is the first video I ever watched that I would consider it to be a “viral video” of it’s time. About six or seven years ago (when I slaved away for Corporate America), my friend at work was like “Amber! You have to see this!” I watched and then I cracked up so hard! This video is so old that when it became viral, people actually had to email the entire video to each other (or at least, that’s how we received it). It’s true!!! It was not originally on Youtube! (Weird huh?) 😉

The Numa Numa Guy (10,971,000 views)

You know what I thought to myself when I saw this? Who in the world would share this with everyone!? I realized later that is was incredibley popular because it is more than a video about a chubby boy looking like a total lunatic. The video is about letting loose. We all just want to let go sometimes… Don’t we?

Lesson 2 to Create a Viral Video: Be Completely Adorable (and Funny)

Lesson 3 to Create a Viral Video: Keep it Short

This video gives you two lessons. First: people love adorable pets, animals, and of course kids. Second: this video is only 56 seconds long. Who doesn’t have a minute to see something this cute?

Charlie Bit Me: 241,903,149 views (Yes 241 million)

Lesson 4 to Create a Viral Video: Be Crazy Passionate

The next video is the one from Youtube’s “itschriscrocker”. The video has profanity so out of respect for the business class, I am not going to link to it. If you have never seen this one, and would like to, then go to Youtube and look up Chris Crocker’s username. However, I strongly recommend sending children out of the room, or use headphones… quiet headphones. (You know, not the kind that is so poorly made that you can hear everything coming out of them without even putting them on.)

Anyways…. 🙂 This video is older, but after getting more than 35 and a half million views, it is still very notable. Of course I do not recommend getting hysterical about nothing or ranting like a crazy man, but this guy was so passionate about standing up for “poor little Briteny” that he really did let the whole world know it.

Leave Brittany ALONE (35,585,000 views)

Lesson 5 to Create a Viral Video: Be Justin Bieber, or (Just Really Talented)

Kids are really a HUGE audience of YouTube. My eight year old daughter comes home all the time with stories about YouTube videos like the “Annoying Orange” and other utterly ridiculous videos geared to entertain our children. While this is a strong tool for business, it is stronger when you can throw in a little entertainment/talent/ or a good laugh.

Justin Bieber – (Baby 366,475,939 views)

Now, I’ve ever had a video with millions of hits yet, but someday I will work on that. In the meantime, we should keep our ears open and our idea lists close!

Maybe you will be the next YouTube star! 😀

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What Popular Niche Channels on YouTube Have in Common October 25, 2010

Filed under: Learning By Example,Social Networking — Amber Whitener - Virtual IT Assistant @ 2:51 pm
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Here is a list of 6 lessons I compiled while studying a couple of successful YouTube channels. Creating YouTube channels with a strong following and creating viral videos that you want everyone in the whole world to see at least once are two very different things. (We will get back to the infamous-type viral videos that almost everyone has seen at least once next Monday.)

1. They Have an Obvious Target Market

If you are going to have a good channel that people will love to come back to, you must first decide which people you want to have love your channel and encourage them to come back. Of course we all want to have something for everyone, but in reality we need to recognize that no one is all things to all people and you have to narrow it down. What could you talk about every day?

2. They Can Be Entertaining and Informative

The iJustine Channel

Target Market: Geeks (or Technology interested people), Social Media Fans (She’s always talking about something on YouTube, Twitter, & Facebook), Some Girls (She’s very girlie.), and Some Guys (Because she is so pretty!) She averages almost a million views per video nowadays. She has a niche channel for techie, girlie, and random yet very relate-able other topics.

3. They Get Viewers to Subscribe

She is very good about remembering to ask visitors to subscribe to her channel after every video.

4. They Get Visitors to Give Comments and Video Replies

She also encourages feedback. Feedback is vital to your channel’s survival.

Video Example: iPAD!!!! I TOUCHED IT!!!! Apple iPad review! (2,291,747 views)

The Fred Videos

Target Market: Kids Fred’s niche channel is a crazy, fun channel. The appeal of the Fred video is immaturity…but in a good way! Everyone likes to be silly sometimes, well Fred gets to be silly all the time. I love the part where Fred goes swimming in this video. LOL! Get in touch with your inner child before watching this one.

5. They Consistently Have High Quality Content

You know that this kid takes some time thinking up, shooting, and editing these short little videos. When you start making your own, you’ll appreciate it even more.

6. They Have Fun with It!

If you aren’t having fun doing it, then your viewers probably won’t have fun watching it. If they have fun, then they’ll want to come back.

Video Example: Fred Goes Swimming: (46,948,000 views)

Next week, I will post more about YouTube and creating viral videos. I can’t wait to share some of my favorites!

 

 
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